Wednesday, October 30, 2019

Strategic management in Delta Airlines Case Study

Strategic management in Delta Airlines - Case Study Example Aviation industry is regarded highly competitive, requiring technical expertise and safety measures to be adopted.But the core competency that make two similar airlines differentiate are dependent on the role played by customers, people and employees irrespective of machinery and tangible assets. The implications generated through a slight deviation in not meeting the potential needs of general stakeholders could be pervasive, influencing the culture of an organization, its structure and strategies encompassing operational procedures (Appelbaum, & Fewster, 2004). At present Delta Airlines is adept at serving one sixty million clients per annum, offering travel to near three fifty destinations across seventy countries (Delta, 2011). Strategy is being driven in the US aviation sector by two factors that emerged right after the deregulation took place in 1978. One is the worldwide safety concern and the other being the increased perceptions of clients in relation to the services offered by the company. Studies carried out by researchers have revealed that poor service acquisition and accidents in aviation are not always linked to the technical faults yet sometimes there are human factors involved. â€Å"Sub-optimization† or lack of proper management practices with regard to decision making, communication, employee motivation could bring in a rapid turnover in client share, market position, loss of tangible assets possessed by the firm, and in more severe circumstances this could lead to â€Å"loss of life†. ... r mettle in terms of devising the most appropriate strategy for their respective firm that could offer competitive advantage, developing a core competency for the organization. Also the significance of formulating well structured corporate strategies has often been neglected. The conventional nature of strategic management has been perceived as handling employee disputes within the firm and to supervise some of the administrative tasks but with the passage of time HRM has gained the reputation as a phenomenon that affects the overall strategic framework of a company, simultaneously strategic managers also tried to adapt to the changing work environment with the primary thrust being properly implementing well planned initiatives (Swiercz, & Spencer, 1992). In April 1994, Delta Airlines tried to amend its current strategic demeanor by launching â€Å"Leadership 7.5† a programme that benefited the company in terms of gaining excessive profits by curtailing company’s expend iture in comparison to the competition prevalent in the industry. It so happened that emerging company by the name of â€Å"Southwestern Airlines† managed to maintain a firm market share by initiating low cost strategies, that were favored by target customers as they were being offered cheap fare rates by the company. That resulted in a rapid turnover since 1990 in prior established firms including Delta Airlines. For organizations to survive in a globally competitive environment, all key players have to redefine their market strategies with the alternating market situation. The aim is to get the maximum benefit with limited monetary spending Although Delta Airlines excelled in offering full service package to the travelers yet half-filled flights forged it to develop a corporate strategy with the main

Monday, October 28, 2019

Why become a vegan Essay Example for Free

Why become a vegan Essay Introduction                      Eating is an essential duty human beings embark on to subsist and thrive on a daily basis. Food has turned out to be a colossal part of the social order culture and an indispensable aspect in our economy. As hominids, we can choose the types of food we ingest into our bodies and these choosing delineate in part our appearance and what we represent. Individuals choose whether they would like to be meat-eaters, lacto-vegetarians, vegans or an amalgamation. At the existing time in the United States, the apprehension for the health and wellbeing of animals is considerably cumulative. And one of the most extensive clues of this is the growing number of vegans. Currently, there are over half a million vegans in the United States only. Even with all the phenomenal uses present for animals that are dead, modern nutrition and science have prepared so many new encroachments in research that it has become wholly pointless to exterminate any animal for any motive. Hominids can survive exclusively on vegetation and supplementation. I propose that we, as humans, should not eat meat or any animal products. If we were all vegans, other food issues would be solved. Eating meat is detrimental to our health and our planet. The factorization of farms, the abuse of farm animals, the starvation of poverty stricken people, and the obesity of people including children may no longer be an issue if we as a human race were to eat what we were meant to eat. Writing this paper, I will discuss topics such as; why humans were meant to be vegans, how a vegan lifestyle can greatly benefit one’s health, and the earth to the lies and corruption of the FDA and the USDA considering people may refer to these administrations when opposing my views. The vegan lifestyle is healthier than the mediocre way of living. Many celebrities advocate for a vegan diet, many also doing commercials for PETA. Even Bill Clinton, after having multiple bypass surgery, has turned to a vegan diet to change his health and life (Haupt, Angela n.d.). The average way of life comprises of the four major food sets: dairy, meat, fruits/vegetables, and grains. In a vegan lifestyle, dairy and meat foods are not part of the diet. Veganism is, in fact, much healthier than ingesting dairy and meat products. Most individuals who become vegans use unseemly supplementation and at the end of the day they become ill. It does not deny the body meat that vegans have difficulties with, but alternatively a deficiency of calories. Angela discusses of several studies of the human body necessitates a convinced balance of vitamins and minerals to tolerate appropriate health. Customarily, when an individual adopts to become a vegan, they make the transferral automatically. The transfer to veganism must be done unhurriedly and in chunks. It is known that provided a person upholds their vitamin intake, they will preserve good health. Nonetheless, even shorn of observing vitamins and minerals, a being who leads a vegan regime will still be healthier and restored than a person who munches meat (Haupt, Angela n.d.). When Craig is regularly asked what he thinks of eradicating red meat and substituting fish and chicken, what comes into mind is extracting off the poultry skin and cooking it in oil without fat, eating predominantly low- or non-fate dairy products, and restricting of to 2 or 3 per week of egg-yolk consumption. The data leads me into a conclusion that such an approach is the correspondent of cutting smoking down to one pack of cigarette a day. When a person makes an adjustment to the vegan lifestyle then must comprehend that: it is crucial to eat not only wide variety of green and yellow fruits and vegetables, but also different types of grains. If he or she does that in addition to making sure that they have an adequate source of vitamin B12 and D, which is from exhilarated soy beverages, cereals, and nutritional yeast, or from a multi-vitamin and mineral supplements, you will be attending all your nutritional requirements. It is never a challenge (Craig, Winston J.). From a dietary perspective, animal food does have its disadvantages. Animal meat yields are extremely fatty foods that are high in calories, cholesterol, and saturated fat. When you exclude these foods from your plate, your meal time will indeed be lower in fats and calories. High sodden fat and cholesterol level result to clogged arteries and heart disease. Consuming meat in high quantity can cause diseases. For instance, Forks over Knives documentary follows mainly two doctors who both grew up on a farm and changed their traditional family views. After they both, separately, came up with the idea that a plant based diet may prevent and even reverse diseases, they now teach their patients to be vegans. The documentary follows several patients who have a variety of diseases including type 2 diabetes and breast cancer, and when they switch to be vegans they show tremendous positive health progress (Forks over Knives). Anyone who says, â€Å"Animals were placed on this world for us to eat,† can be regarded as a complete moron. Human beings are also not preordained to digest meat proteins. The moment the food go into the mouth, it begins the digestion process. Conversely, our saliva, which is alkaline, is never acidic enough to digest animal proteins. Our intestines are also extremely long; therefore, the unrefined meat is left to settle in our intestines to decay and convert into obese (Klaper, Michael). It is so nauseating to think that the cheeseburger you ate days ago is still residing in your intestines. Green veggies are great sources of iron and calcium. Even though meat and milk may have more calcium and iron within them, the body essentially incorporates more of the vitamin from the vegetables. They also diminish the amount of iron and calcium that is lost. Calcium is a significant cog to stout bones, and iron is a haulier of oxygen in red blood cells in the body. Zinc is the doctor of your body; as it combats off illness and restores wounds. Whole grains and nuts source your body with healthy echelons of zinc (Craig, Winston J.). Vexed that vegans do not get adequate protein? That is not a concern. There are many alternatives to animal proteins such as beans, tofu, nuts, lentils, and legumes; all of which are much healthier for you. The dental formula that humans have is more of herbivore than carnivore type. And more, we do not want as much protein as we meditate we do. It is projected that we only need between 20 and 60 grams of protein daily. (Klaper, Michael)Vegans still get extra of the amount of protein they need on a daily basis. I admit protein is good for our bodies. However, we do not need it in extreme amounts. Lastly, if we truly want to lessen the human impact on the environment, the meekest and cheapest thing everyone become a vegan and eat no meat. Behind schedule most of the joints of chicken or beef on our plates is a remarkably wasteful, land- and energy-hungry system of agriculture that pollutes oceans, devastates forests, rivers, airs and seas, depends on coal and oil, and is ominously accountable for climate change. Climatic change affects the health of humans to a certain degree (Smil, Vaclav). Health is crucial in every way, therefore, Americans as part of the social order should be vegans. References Klaper, Michael, Dr. Foods That Kill. 1993. Lecture. Forks over Knives. Dir. Lee Fulkerson. Perf. Dr. T. Colin Campbell and Dr. Caldwell B. Essylstyn. 2011. Documentary. Haupt, Angela. Me, Give Up Meat? Vegan Diets Surging in Popularity. Editorial. US News. U.S.News World Report, 24 July 2012. Web.Craig, Winston J. Health Effects of Vegan Diets. The American Journal of Clinical Nutrition (2009). 11 Mar. 2009. Web.Smil, Vaclav. Should We Eat Meat?: Evolution and Consequences of Modern Carnivory. Wiley-Blackwell. Print. 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Saturday, October 26, 2019

Foreign Language Essay :: Foreign Languages Essays

Foreign Language Essay Innehà ¥llsfà ¶rteckning Innehà ¥llsfà ¶rteckning  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2 Inledning  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3 Sammanfattning  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  4 Allmà ¤nt  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  5 Japans industriella  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  6 struktur Faktorer som bidragit  Ã‚  Ã‚  Ã‚  Ã‚  11 till Japans framgà ¥ngar Jà ¤mfà ¶relse mellan  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  14 Sverige och Japan Kà ¤llfà ¶rteckning  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  18 Bilaga  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  19 Inledning Sverige à ¤r nu i en djup là ¥gkonjunktur, med massor av "sparpaket". Dà ¤rfà ¶r tyckte jag att det skulle vara intressant att titta pà ¥ just en av và ¤rldens stà ¶rsta och starkaste marknadseko ­nomier och se vad som skiljer den mot Sverige. Jag valde inte USA utan Japan som kommer lite i skymundan mot den stora jà ¤tten i Và ¤st. Jag kommer att ta upp lite om fà ¶retagsstruktur d v s om de à ¤r konglomerat eller ej, stort eller litet o s v. Sedan tà ¤nkte jag ta upp lite om instà ¤llningen till arbete hos japanerna, d v s hur deras tra ­ditioner à ¤r i fà ¶rhà ¥llande till arbetet. Pà ¥ det hà ¤r sà ¤ttet tà ¤nkte jag pà ¥visa vad som gà ¶r Japan till en rela ­tivt solid ekonomi. Jag vill ocksà ¥ visa vad som gjort att Japan har haft sà ¥ otroliga framgà ¥ngar speciellt efter andra và ¤rldskriget. Sammanfattning Japan à ¤r ett relativt litet land, men à ¤ndà ¥ har det utvecklat en và ¤l ­digt stark ekonomi. Bristen pà ¥ tillgà ¥ngar och det isolerade là ¤get har lett till att japanerna mà ¥ste ha en effektiv handel à ¶ver grà ¤n ­serna. Japan har ett và ¤lutvecklat industridepartement som samarbetar dagligen med industrin och fungerar som ett samordnings- och rà ¥dgivningsorgan. De stora industrigrupperna stà ¥r fà ¶r hà ¤lften av Japans fà ¶rà ¤dlings ­và ¤rde, men bara ca 1/5 av sysselsà ¤ttningen. Detta beror frà ¤mst pà ¥ att industrigrupperna tillà ¤mpar livstidsanstà ¤llning och seniori ­tets ­systemet vilka à ¤r mycket kostsamma, men ger mà ¥nga fà ¶rdelar bl a effektiva arbetare. Industrigrupperna samarbetar med smà ¥- och medelstora fà ¶retag, de hjà ¤lper dem med bl a finansiering och rà ¥d ­givning. I gengà ¤ld arbetar de mindre fà ¶retagen lojalt fà ¶r de stora och blir som ett slags sà ¤kerhetsomrà ¥de fà ¶r dem. De flesta japanerna sparar fà ¶r en oviss framtid, dà ¤rfà ¶r att de ej har nà ¥gon speciell social trygghet genom staten, endast en folk ­pension pà ¥ ca 3816 kr/mà ¥nad. Genom detta sparande blir ban ­kerna enormt kapitalstarka och dà ¤rfà ¶r à ¤r just de 4 stà ¶rsta banker ­na i và ¤rlden ja ­panska. Det genomsnittliga sparkapitalet fà ¶r en japansk familj à ¤r ca 354 000 kr. Deras marginalskatt à ¤r endast ca 10% vilket moti ­verar à ¶vertidsarbete och mer sparande, dà ¤rfà ¶r arbetar japanerna ca 6 h mer à ¤n t ex europà ©er. Det finns mà ¥nga faktorer som har bidragit till Japans framgà ¥ngar framfà ¶r allt efter andra và ¤rldskriget bl a den stabila stà ¤llningen in ­ternationellt, den effektiva inrikespolitiken, nà ¤ringssystemet, styr ­ningen av fà ¶retagen och de effektiva arbetarna. Jà ¤mfà ¶r man Sverige och Japan sà ¥ à ¤r det, det lite stà ¶rre landet med 8 miljoner inv. mot det lilla landet med en enorm befolkning pà ¥ 125 miljoner.

Thursday, October 24, 2019

Marketing Research Krispy Kreme

GROUP MEMBER [pic] †¢ Usarat Rungruangrattanawadee1531007027 †¢ Chavivuth Soonthornsima 1511001933 †¢ Tirapitch Pichitnorakarn 1511007096 †¢ Arnuphap Chaiyaraj 1531007209 †¢ Pavinee Pinijkijsopon1531007530 Exclusive Summary As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.We try to know all customer think with Krispy Kreme Doughnut and also our competitor. We use many methods to do the research. For this research we get some limitation from whether, time, confusing with questionnaire, and etc. As we research we get good information back for analyze the data and code data for do graph. Introduction Backgrou nd 1937s A Humble Beginning †¢ Krispy Kreme Began More Than 70 Years Ago In Winston-Salem, NC †¢ Our Founder, Vemon Rudolph, Bought a Yeast-Raised Doughnut Recipe From a Chef in New Orleans. †¢ Today, All Krispy Kreme Stores Use the Same Proprietary Recipe That Was Used 70 Years Ago! 940s & 1950s A History of Innovation 40s&50s †¢ Improving the doughnut Making process through Innovation from the Beginning †¢ Krispy Kreme Was the First to Automate the Doughnut Making Process Soon After We Opened. †¢ These Innovation Remain the Foundation of Our Doughnut-Making Process Today 1960s & 1970s The Store Experience 60s & 70s (Our Stores are Fun Gathering place for Friends) †¢ The Store Expereince is the Brand for Our Customers. †¢ For Year, Krispy Kreme Stores Have Been Fun Places for Friends and Families to Gather Our â€Å"Doughnut Theatre† and You Team’s Great Customer Service are Critical Components. 1980s & 1990s Hot Original Glazed 80s & 90s (The famous hot doughnut experience) †¢ Krispy Kreme Signature Product Original is Our Original Glazed †¢ Our World Famous â€Å"Hot Now† Sign Signals To consumers that making Fresh Product †¢ Customer Young and Old Love Watching the Doughnuts Being Made Today Growing the Brand Worldwide (Sharing the Krispy Kreme experience) †¢ Today, Krispy Kreme has Stores in the United States, Europe, Latin America, the Middle East and Asia. †¢ We have More Than 500 Stores in 18 Countries More than 60% of Krispy Kreme’s Stores are Now Outside the US †¢ This Year, Krispy Kreme Hopes to Open Our First Stores in Dominican Republic, Thailand and Taiwan! Krispy Kreme in Thailand †¢ Krispy Kreme open in Thailand at Siam Paragon since 28 Sep, 2010 Situation Analysis First Krispy Kreme launchs in Bangkok at Siam Paragon. It has a Krispy Kreme trend because they have promotion for 100 prople get free Krispy Kreme but the first person of 100 peopl e will get Krispy Kreme free all year. People very interest and excited about Krispy Kreme. Before it lunch in Bangkok, it reputation in aboard.For first 4-5 months, it has very long queues out of Siam Paragon. Someone who waiting in queues for re-sell all opposite side at Siam Paragon, they will up price about 10-20 baht per piece or someone get 50-100 baht per box for waiting in queues instead of the person who want it. Now Krispy Kreme is quiet, no body waiting for buy Krispy Kreme, you can walk to the shop and buy it without waiting in long queues. Now it has variety for favors, first it launches only original favor. Research Objective †¢ To study Krispy Kreme Customer Preference. †¢ To know customer satisfaction with price. To know customer satisfaction with place such as atmosphere, decoration and convenience. †¢ To know customer satisfaction with taste such as soft and sweet. †¢ To know customer satisfaction with reputation. †¢ To know some improvemen t that we think customer will accept or it will effect with customer or not. †¢ The last objective that we want to know is about competitor. Define problem and opportunity identification Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy Kreme launch more favors, but not attraction customer like beginning period.Now Krispy Kreme has not yet opens a new branch although I think Krispy Kreme must to open new branch. Limitation of the study Our main target is student, so we divide into two groups for research. The first group is BU Student at City Campus and Second group is Student around Siam Paragon and BTS (Siam station). First limitation that we met we can’t do the research inside Siam Paragon, so we must to go outside it and stand at BTS. We go to research about 5 pm; this time is the times for student go for tutor.We have some problem about student don’t have more time for d o our questionnaire. And we stay at BTS, we will met student who also hurry to back home. Until we meet one group in front of Siam Paragon, we go for research them but security guard is not allowing to research front of Siam Paragon. Second limitation that we met is some people they don’t understand some question and some people who say no with the question that we ask about last one month you ever consume Krispy Kreme or not, so it make that questionnaire fail. I must to do more questionnaires because we need 30 questionnaires.The last limitation that we met is weather, first of all we will stay at Siam Square, the place that reseller sell Krispy Kreme Donught but that they is raining day, so it make our can’t stay there. It hard to do questionnaire in raining day. Finally we decide to divide in to two groups first stay around BTS. We stand different door. Finally, The problem that we meet is from confusing with question, place and weather that we survey is not conven ience for do the research but finally we get questionnaire enough to do the research although it has correct one and wrong one.Method Definition of the population Is the amount of people or has the same characteristic in the similar way or the same way which include all sex and every age. Person are likely the same things and from one to others, they all in a group and as a group we called â€Å"population†. For example our group project we doing a research about donut which is the most popular and famous in Thailand now called â€Å"Crispy Cream† located in paragon shopping mall.As we research we want to know the amount of population which has the same things in the same ways such as like to eat donut or like to do the same activities, we don’t target only people who are under 30 but we do target all sex, age and people who are in Bangkok too. Therefore population are large group of people not even in the country can be all over the world who like to do or eat in the same or similar things. And if we want to target something we can target in a whole group of people which means population of something we want to target such as we want to know population of people who loves to eat donut especially â€Å"Crispy Cream†.Every research must have their population of their project which can tell u to analyze that people who you are targeting is like or dislike your product or services. These can tell u little more about people or customers are interest in your product or not. For example if high population it might means they like your product or service but if low population so which means that they might not be interest or not in the trends of nowadays. Sample plan and sample size Our sample plan is that we have conducted the sample of 30 respondents between the age of 16-25 both high school and university students who are consuming KrispyKreame donuts.To understand how these age group of people buying decision on the KrispyKreame produc ts on their preference on taste, price, reputation, quality of the products. The population of ours target is the people in Bangkok who consuming the donuts whether consume themselves or buy for other people as a gift. However, the total surveys that we have conducted was 50 questionnaires but only 30 of them which can be useful for conclude the final sample which gives us 60% of the total sample size that we have been given out for the surveys.Ours sample method was we have used an exploratory method but in questionnaire type and we let them to fill out the form by themselves and as we have a cluster sampling type of method which mean we have selected the group of ours sample size for this particular surveys. Furthermore, the sampling method for ours survey was probability sample type as we have select the sample which in equal chance to be select to fill out the questionnaire. We have resampling the sample to conclude the result by looking at the sample that we have gathered to ju dge the total population of people who like to consume donuts in Bangkok area.Development of the questionnaire We started developed our questionnaire to answer the objectives. The questionnaire was created by all members in group. First time we draft developed it in class room to know just like which direction we will ask. We also make sure by consult with the instructor about the content in questionnaire. After that we had meeting again to do questionnaire in details. Each member helps together to developed questionnaire and tries to show the ideas and the benefit of that question to fit with the objective.We had use of computer and networks to help in developed the questionnaire by type and design the questionnaire. We also sent the questionnaire through the E-mail to each member in our group to help together to recheck the questionnaire in term of the word understanding and design again before launch it to the public in testing the questionnaire within BU city campus. After that we fix the questionnaire again before use it in real surveys. We chose Closed- ended type to be our question response format. We use both Dichotomous which provide two response options and Multiple response which provide more than two response options.We design to use closed –ended question because it provide options on the questionnaire which help respondent to answer quickly and easily. The more benefit is this type of question is also easier to analyze the data which proper for short period of time that we have. Moreover we also use Scaled- response format to measure the attributes of the Krispy Kreme doughnuts. We design in Unlabled scale which is purely numerical that allow respondent to express feeling and it also easily to code the data. There are more details in each questions following; †¢ The first part of questionnaire is Screening questions.It helps us to identify which questionnaire can be the sample or the representative of the research. The screening quest ions start from question number one to three. ? The question one is â€Å"Have you been purchased Krispy Kreme doughnuts during the last one month? † This question will be separate respondent who is the representative apart from who is not by the answer. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question two is â€Å"How often do you consume Krispy Kreme doughnuts a month? † The purpose is to know the frequency of consuming Krispy Kreme doughnuts.The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question three is â€Å"Where did you buy Krispy Kreme doughnuts? † The purpose is to know is the respondent buy doughnuts from the Krispy Kreme directly or buy from the reseller. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The second part of questionnaire is General question. It will be the question about the purpos e of buying Krispy Kreme Doughnuts and why. The general questions start from question number four to eight. The question four is â€Å"How did you know Krispy Kreme doughnuts? † The purpose is to know which way they know Krispy Kreame doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question five is â€Å"Purpose of buying Krispy Kreme doughnuts? † The purpose is to know the objective of buying Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question six is â€Å"if you see long queue, do you want to wait in queue or not? † The purpose is to know the tendency of who will wait in queue if there is line.The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seven is â€Å"Why you want to waiting queue? † The purpose is to know the reason why they still want to wait in queue. The Scal e of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eight is â€Å"Why did you buy Krispy Kreme doughnuts? † The purpose is to know reason why they buy. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The third part of questionnaire is Preference. This will give depth data in term of Krispy Kreme attributes. There will be sub-questions for question nine which give data in scale about price, taste (soft and sweet), quality, reputation and location (atmosphere, decoration and convenience). The purpose is to know customer preference in each attributes. The Scale of measurement is Interval scales because distance between each descriptor is equal. †¢ The fourth part of question is Compettition. This will help to generate data about the rivals of Krispy Kreme doughnuts. The questions start from question number ten to thirteen. ? The question number ten is â€Å"Do you purchase others donuts brand while purchase Krispy Kreme doughnuts? The purpose is to know that do the representative still buy other doughnuts brand while buy Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eleven is â€Å"Which doughnuts brand that you purchase apart from Krispy Kreme doughnuts? † The purpose is to know who the Krispy Kreme doughnuts rivals are. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question twelve is â€Å"From question no 11: why do you purchase those doughnut brands? † The purpose is to know reason why the representatives still buy those brands.This may help to identify which attribute is Krispy Kreme do not well. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question thirteen is â€Å"Please rank which donut brands do you prefer the most? † The purpose is to know which bra nd do the representative prefer (order in rank). The Scale of measurement is Ordinal scales because provide rank-order to respondent. †¢ The fifth part of question is Improvement. These will help to know what could be improving for Krispy Kreme. The questions start from number fourteen to fifteen. ? The question fourteen is â€Å".If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? The purpose is to understand the potential of customer preference in membership card that may affect frequency of buying. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question fifteen is â€Å"If Krispy Kreme Doughnuts launch new branch, where would you like it be located? † The purpose is to know where representative want Krispy Kreme to open new branch. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The sixth part of question is Perso nal data. This part will be detail about the representative which shows gender, ages, occupation and income per month. The purpose is to know details about the representative. The questions start from number sixteen to nineteen. ? The question sixteen is â€Å"Gender†. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seventeen is â€Å"age† The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question eighteen is â€Å"Occupation† The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The question nineteen is â€Å"Income per month† The Scale of measurement is Interval scales because distance between each descriptor is equal. Questionnaire No. ___________ Interviewer’s name ___________ Bangkok University International College Questionnaire for Marketing Research Hello, I am student at Bangkok University Internatio nal College. I would like to conduct survey about Krispy Kreme Doughnuts. I would like to ask you few questions about your experience with Krispy Kreme Doughnuts. It will take only few minute and this questionnaire is part of term project of Marketing Research and it will be confidentially.Thank you for your spending time to response to the questionnaire. / / / Please answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) No ( ) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 )2-4 times (2-4 ) 5-7 times (5-7 )More than 7 ( 7 ) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) By reseller ( ) General Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( Friend( )Experience ( ) Media and Advertising ( )Other Please specify (_____) 5. Purpose of buying Krispy Kr eme Doughnuts ( ) Consume ( )Resell ( ) Gift ( )Other Please specify (_____) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) No (Skip question no. 7) ( 7) 7. Why you want to waiting queue? ( ) Trend( )Fashion ( )Want to try/eat ( / )Other Please specify (_____) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) Reputation ( ) Taste ( )Location ( ) Quality ( )Other Please specify (____) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1 |2 |3 |4 |5 |6 | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. Location ( ) |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   | |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( Yes ( ) No ( ) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut Daddy Dough Dunkin’DonutsMister Donut Other (Please specify___________) 12. Form question no. 11; why do you purchase those Donut brand? ( 11 ) Price ( )Taste ( ) Quality ( )Location ( ) Other (Please specify___________) 13.Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( ) Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( Yes ( ) No ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( )The Emporium ( ) The mall ( )Robinson ( ) Super market (Tesco Lotus, Big C, Careful, and etc) ( , , ) Other (Please specify___________) Personal Data ( ) 16. Gender ( ) Male ( )Female ( ) 17. Age ( ) Less than 20 ( 20)21-25 30. 1-35 More than 35( 35) 18. Occupation ( ) Student ( / )Office Worker ( ) Business Owner ( )Other Please specify___________ ( ) 19. Income per month ( ) Less than 10,000 ( 10,000)10,001-15,000 15,001-20,000More than 20,0000 ( 20,000) ___________________________ Thank You ________________________ / Data collection method We design to use Exploratory research method to gain background information about the research topic. Exploratory also can help in define term and clarify problem.We use Secondary information to know and understand history or background of the company. It will provide how, when it establish and by whom. Normally, Exploratory research will be unstructured but for Krispy Kreme research we will use quantitative research to help in collection the data. The survey will use questionnaire which is structured question for respondent. The reason is that it can use with a large number of respondents and also easily for code and analysis. In collection mode, we use Self-administered which respondent have to completes the survey by his or her own.It is the most popular way in collection mode; some time people called it paper and pencil survey. The reason for using Self- administered is cost reduction and respondent can control the answer so, it will be affect to time saving. The location that we went to do survey is Siam Square and BU city campus. The reason is that our sample will be students who are in high school and university student. As the lifestyle of this group of people is li ke to hang out at Siam square so, Siam square is the place that majority of that student group like to go.If we went to Siam square we will get data from many type of student in that group. We divide members group to do survey in three small groups. To be faster to collection the data and avoid shy to do questionnaire with big group of researcher. In depth detail of the location, we did survey at BTS Siam, BU city campus. By the BTS Siam, we divide into two group because there is big area that can do survey. Nonsampling error reduction There are many types of errors that might occur during the questionnaire survey some might be avoidable but some might not due to the respondent’s behavior of the survey.However, the error also occurs with the field workers who hand the survey to the entire respondent to fill, they might not be effective to give the respondent an explanation of the question since they did not understand and explain the question to the respondent well. Furthermo re, interviewer might perform their job by unsatisfied reaction to the respondent if they ask too many questions on the survey and might show it to the respondent by tone, body language or characteristic of the interviewer.Some might not give the respondent full explanation of the objective of the survey. This will lead to respondent error, since they did not understand how to answer so they did not answer it correctly or answer it guessing since they unsure on the question or whether they intent to committed an error on purpose since they did not attend to focus on the survey as they might be in the hurry or on the way to work or see friends or get tired from work so they did not willing to answer it properly.Some might get a distraction on the location of the surveys by interruption or crowed places to be able to fill the questionnaire. However, we can reduce such error by supervision on the field workers or training them on the understanding of the survey before let them out on t he field. And for the respondent, we might check the answer before letting them go or go thought the question with them on by one so they can give the best possible answer.Not only an on field surveys that encounter a problem but other kinds of survey such as an online, mail, calling surveys also have the same problems. For an online survey, the respondent might have done more than one survey or might not answer the certain question that they did not want the interviewer to know such salary or occupation etc. Moreover, some even avoid to do it since they can just close the page on the web to avoid answer it. For mailing surveys might have a high set up cost to send to each household and might not get the mail back as they might consider a junk mail.Telephone survey, the interviewer have to follow up the respondent as some people might not be home or lazy to answer it on the phone since the might be in the middle of something such as cooking their meal, watching their favorite progra m. So to avoid such an error the interviewer might have to screening the questionnaire first before it complete, inspect the grammar error that might have confuse the reader and also the answer might have to be clear ,for example, scale question from 1 to 5 the respondent might answer only 5 or in the middle like 3.So these kind of screening might have been consider and need to be eliminate before conducting the questionnaire. Or providing a sample questionnaire to see whether the problems are might have occurred during the pretest. In addition, close supervise data collection and provide training to give the interviewer the best effort are also needed to minimize the error. Data analysis 1. For the question, â€Å"Have you been purchased Krispy Kreme Doughnuts during the last one month? † We analyze data by using Mode which is the value that occurs most frequently.The graph is response rate result from the survey is show that the 60% or 30 people of 50 answer Yes (Mode), whi le 40% or 20 people of 50 answer NO. (See graph at p. 31) 2. For the question, How often do you consume Krispy Kreme Doughnuts a month? We analyse by using Mean which result is 1. 2667(fx = 38 / N= 30) The graph result from the survey is show that the majority of the sample said they eat Krispy Kreme once a month which is 26 people out of 30 people as a percentage of 86. 67 percent. Next, the second high is 4 people out of 30 as a percentage of 13. 3 percent eat Krispy Kreme 2-4 times a month. Nobody said eat 5-7 times and more than 7 times a month. (See graph at p. 31) 3. This graph shows about where did you buy Krispy Kreme Dougnuts? We analyze data by using Mode which is the value that occurs most frequently. We research about 30 people. The majority of the respondent prefer to buy by Krispy Kreme Dougnuts shop (Mode) at Siam Paragon about 28 people out of 30 as a percentage of 93. 33 percent and people who choose buy by reseller are about 2 people out of 30 as a percentage of 6. 67 percent.Finally, the people who consume Krispy Kreme Dougnuts they like to buy by shop at Siam Paragon more than they buy by reseller. (See graph at p. 32 ) 4. For the question, How did you know Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that majority of sample said they know Krispy Kreme from Media and Advertising (Mode) which count as 14 people out of 30 as a percentage of 46. 67 percent. The second high is people know Krispy Kreme from Friend which is 13 people out of 30 as a percentage of 43. 3 percent. The third high is people know Krispy Kreme from Experience which is 3 people out of 30. (See graph at p. 32) 5. For the question, Purpose of buying Krispy Kreme Doughnuts. We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said they buy Krispy Kreme for Consume (Mode) which is 26 peo ple out of 30 as a percentage of 86. 67percent. The second high is they buy Krispy Kreme to be Gift which is 4 people out of 30 as a percentage of 13. 33 percent.And nobody answer resell in the research. (See graph at p. 33) 6. For the question, If you see long queue, do you want to wait in queue or not? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said No (Mode) in wait in queue which is 77% out of 100%. Another said Yes which is 23% out of 100%. (See graph at p. 33) 7. For this graph talk about Why you want to waiting queue? We analyze data by using Mode which is the value that occurs most frequently.The graph result from the survey is show that 100% said they waiting queue bacause they want to try/eat Krispy Kreme doughnuts (Mode). (See graph at p. 34) 8. For the question, why did you buy Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most fr equently. The graph result from the survey is show that majority of sample choose Reputation to be reason why they buy Krispy Kreme Doughnuts which is 15 people out of 30 or (50%). The second high that people choose is Taste which is 11 people out of 30 or (36. 67%).There are 3 people out of 30or ( 10%) choose other which they said trend and variety. There are 1 people out of 30 said location and another 1 people out of 30 30or ( 3. 33%) said quality. The choice that nobody answers in the research is price. (See graph at p. 34 ) 9. This graph shows about the rank that customer rate with Krispy Kreme Doughnuts in term of their price, taste, quality, reputation and location. We analyse by using Mean which result for price is 3. 47 (fx = 104 / N= 30), soft is 4. 67 (fx = 139 / N= 30), sweet is 4. 47 (fx = 134 / N= 30), quality is 4. 3 (fx = 133 / N= 30), reputation is 5. 07 (fx = 152 / N= 30), atmosphere is 4. 07 (fx = 122 / N= 30), decoration is 3. 83 (fx = 115 / N= 30), conveneinve i s 3. 37 (fx = 101 / N= 30). The first graph is shows Price, respondent prefer price in rank 3 with 19 people out of 30 as a percentage of 63. 33 percent. For the taste we divide into two categories are soft and sweet. For soft respondent choose Rank 4 with 10 people out of 30 as a percentage of 33. 33 percent and sweet respondent choose same Rank as 4,5 and 6 with 8 people out of 30, as a percentage of 26. 67 percent.For the quality respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. For reputation respondent prefer rank 5 with 13 people out of 30 as a percentage of 43. 33 percent. The last one is show location, we divided in to 3 categories. First one is atmosphere respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. Second is Decoration respondent prefer rank 3 with 12 people out of 30 as a percentage of 40 percent. Last one of location is convenience respondent prefer rank 3 with 10 people out of 30 as a percentage of 33. 3 percent. (See graph at p. 35) 10. For the question, Do you purchase others donut brand while consuming Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample 26 proplr out of 30 or 87% said they purchase others donut brand while consuming Krispy Kreme Doughnuts†YES† (Mode). Another part is 4 people out of 30 or 13% said they they did not buy others donut brand while consuming Krispy Kreme Doughnuts â€Å"NO†. (See graph at p. 35 ) 11.This graph shows about which donut brand that you purchase apart from Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. It surprisingly, the most favorite donut brands that most of all the respondents on this survey preferred was Mister Donut (Mode) about 21 people out of 30 as a percentage of 70 percent, Dunkin’ donut and Daddy Dough are same as 12 people out o f 30 as a percentage of 40 percent, last one is Bapple Donut is 6 people out of 30 as a percentage of 20 percent. (See graph at p. 36) 12. Form question no. 1; why do you purchase those Donut brand? This pie chart has show us the most preferences of people who buying other donuts brand in term of their price, taste, quality, location and other factors. We analyze data by using Mode which is the value that occurs most frequently. From what you can see taste (Mode) was the major factors that were considered by many people who are buying the other donut brands. Followed by, location as it is easy to travel and with lots of transportations that can give them an easy access to get to the destination point.Furthermore, Siam Paragon is the place where most people are likely to go after work or meeting friends. Next, price was the third choice of buying and quality as a sequence. Since the price they would pay for the products must have the similar quality to the amount that they have pay t heir money for that why these 2 factors are follow each others. Other factors are considered to be last which is up to each individual person might have their own reason on their preferences. (See graph at p. 36) 13. This graph shows about Please rank which Donut brands do you prefer the most.We analyse by using Mean which result for Bapple Donut is 3. 7 (fx = 111 / N= 30), for Daddy Dough is 3. 2 (fx = 96 / N= 30), for Dunkin’Donuts is 2. 8 (fx = 84 / N= 30) for Krispy Kreme Doughnuts is 2. 7 (fx = 81 / N= 30), for Mister Donut is 2. 5 (fx = 76 / N= 30)This graph shows us the brands prefer the most by the 30 respondents. We have rank from 1 to 5 forms most favorite to least favorite according to the numbers. As you can see from the 1 rank, Mister Donut has the most preferred by respondents with 13/30 as the percentage of 43. 33 %.At rank 2 Dunkin’ Donuts has overcome KrispyKreme Doughnuts by one person which give Dunkin’ Donuts the second favorite brand among K rispyKreme Doughnuts by 10/30 as the percentage of 36. 03%. Between the rank of 3-4, KrispyKreme Doughnuts and Daddy Dough has the same amount among these two ranks which give them the same the number of respondents of 8/10 as the percentage of 26. 66%. The least favor donut brand at rank number 5 was Bapple with consist of 12/30 respondents are choose to be the least favorite brands of all. (See graph at p. 37 ) 14.This graph shows about If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? We analyze data by using Mode which is the value that occurs most frequently. The respondent answer â€Å"Yes† (Mode) 17 people out of 30 as a percentage is 65. 67 percent and answer â€Å"No† 13 people out of 30 as a percentage is 43. 33 percent. So, if Krispy Kreme Doughnuts has a membership it can effective with some customer. (See graph at p. 37) 15. In ours survey we have asked that if KrispyKreame Doughnuts will launch a new branch, where they would like it to be located.We analyze data by using Mode which is the value that occurs most frequently. Out of 30 respondents, 19 people or 63. 33 percent have chosen Central Plaza (Mode) as their first choice, followed by Emporium with 6 people or 20 percent have chosen it. Supermarket, such as Tesco Lotus, Big C, and Careful has been chosen by 3 people or 10 percent and Robinson as the last choice which only 2 persons or 6. 67 percent have chooses it as the new location. (See graph at p. 38) 16. For this graph talk about gender of respondents. We analyze data by using Mode which is the value that occurs most frequently.From the survey that we have interviewed, we have found out that 25 out of 30 people who have done the survey was â€Å"female† as the percentage of 83. 33% in total, whereas, male only 5 out of 30 give us a percentage of 16. 67%. Therefore, most of the women give us almost 90% out of the total number of all the respondents who given up their time to filled out the questionnaire for ours interview. (See graph at p. 38) Conclusion and Suggestion Surprisingly, from all 30 respondents that we have survey we have found out that the majority of Thai people prefer Mister Donut more than any other donut brands.Which give KrispyKreme Doughnut come behind Mister Donut and Dunkin’ Donut. So we can conclude form ours survey that Thai people are like to try new product as it first opening their products by giving to AF contender on TV show and many people may want to try it and wondering whether it is as good as it say or not. However, Mister Donut may be tastier to Thai people taste as it been in business for far longer than KrispyKreme Doughnuts so they know how Thai people taste would like it.In contrast, the reason Mister Donut was the first majority that Thai people are consider as their top donut brands might be that the price for these two brands are quite different to each others and many Thai peopl e are mostly at the middle class status so Mister Donut would be the most reasonable price for many Thai people follow by Dunkin† Donut as both brands have a similar in term of the price. Whereas, KrispyKreme Doughnuts mainly target the upper class status people who have more purchasing power to buy.Where others donut brands might not fit Thai people taste such as Daddy Dough and Bapple might be to sweet or at the same price they would consider of buying KrispyKreme Doughnuts instead. To sum up, according to ours survey we can refer that price was the main reason for Thai people when they consider to buy the product whether such product are food or cloth or electronic stuff. Our suggestion we think KrispyKreme Doughnuts should have a new branch at Central Plaza because, we got the result that if KrispyKreme Doughnuts have a new branch where would respondents like it be located, almost people choose Central Plaza.I think if KrispyKreme Doughnuts have a new branch at Central Pla za it easily for consumer to buy KrispyKreme Doughnuts. By survey respondents think location it not more convenience for them. This is some suggestion that we think for KrispyKreme Doughnuts to reach more consumers. Appendix Bangkok University International College Questionnaire for Marketing Research For the coding we will show how we change choice of answer to be number in coding process. We will show the number that we use instead of label in color number after each choice. The coding number will show in red colorPlease answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) (1) No ( ) (2) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 ) (1) 2-4 times (2-4 ) (2) 5-7 times (5-7 ) (3)More than 7 ( ) (4) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) (1) By reseller ( ) (2) Ge neral Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( ) Friend( )(1) Experience ( ) (2) Media and Advertising ( ) (3) Other Please specify (___) (4) 5. Purpose of buying Krispy Kreme Doughnuts ( Consume ( ) (1) Resell ( ) (2) Gift ( ) (3) Other Please specify (___) (4) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) (1) No (Skip question no. 7) ( 7) (2) 7. Why you want to waiting queue? ( ) Trend( ) (1) Fashion ( ) (2) Want to try/eat( / )(3) Other Please specify (_) 4) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) (1) Reputation ( ) (2) Taste ( ) (3)Location ( ) (4) Quality ( ) (5)Other Please specify (___) (6) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1(1) |2(2) |3(3) |4(4) |5(5) |6(6) | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. 5 Location ( |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   |   |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( ) Yes ( ) (1) No ( ) (2) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut (1) Daddy Dough(1) Dunkin’Donuts(1)Mister Donut(1) Other (Please specify___________) (1) * 1 it’s mean respondent choose that brand 12. Form question no. 11; why do you purchase those Donut brand? ( 1 ) Price ( ) (1) Ta ste ( ) (2) Quality ( ) (3)Location ( ) (4) Other (Please specify___________) (5) 13. Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( *It code by how many respondent prefer with 1(most) – 5(lease) in each rank Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( ) (1)The Emporium ( ) (2) The mall ( ) (3)Robinson ( ) (4) Super market Tesco Lotus, BigC, Careful, and etc) ( , , ) (5) Other (Please specify___________) (6) Personal Data ( ) 16. Gender ( ) Male ( ) (1)Female ( ) (2) 17. Age ( ) Less than 20 ( 20) (1)21-25 (2) 31. (3) 31-35(4) More than 35( 35) (5) 18 . Occupation ( ) Student ( / ) (1)Office Worker ( ) (2) Business Owner ( ) (3)Other Please specify_________ ( ) (4) 19. Income per month ( Less than 10,000 ( 10,000) (1)10,001-15,000(2) 15,001-20,000(3)More than 20,0000 ( 20,000) (4) ___________________________ Thank You _________________ / Coding [pic] [pic] [pic] Graphs 1. Response rate [pic] 2. [pic] 3. [pic] 4. [pic] 5. [pic] 6. [pic] 7. [pic] 8. [pic] 9. [pic] 10. [pic] 11. [pic] 12. [pic] 13. [pic] 14. [pic] 15. [pic] 16. [pic] References †¢ Gilbert A. Churchchill, Jr. , and Tom J. Brown (2007), Basic Marketing Research (6th ed. ), International Edition: Thomson South-Western. †¢ http://www. krispykreme. co. th/

Wednesday, October 23, 2019

Behavior Observation Report

Cody, my nine-year old cousin, was observed during a period of interaction with his 42-year old mother and some of his peers who are generally at the same age as he is. The observation was conducted at their home during the free time of the boy in the afternoon. Observation Cody was playing along with his peers and sharing his Playstation 2 console with the group. A moment came when Cody was directly playing against one of his peers, then his mother suddenly called him and instructed him to go to the kitchen in an agitated tone. Cody seemed really annoyed for a while but eventually came to his mother to listen to what she had to say.Cody asked for what reason he was called for. His mother suddenly became quite agitated while pointing to some dirty clothes lying on the floor. His mother then shouted at him, â€Å"What’s wrong with you? All you do when you get to play with your friends is forget about how to do things properly. Why did you change your clothes and leave them at places where they should not be found? Clean up your mess now! † Cody obliged although evidently angry as seen through his facial expression. After hastily completing the task, he went back to his friends and continued the game.After a few minutes, his mother came to their play area and immediately shouted, â€Å"What is this mess all about? I spend every morning tidying up this place and you and your friend constantly ruin the arrangements and make everything so dirty. Clean this place this instant! † Cody was infuriated at that point and shouted â€Å"shut up! † while cleaning the place when his mother finally left the place. Upon hearing the voice of his mother, I observed that his mood changes from relatively friendly to an irritated one. Expectedly, his mother called him again. Cody was obviously murmuring â€Å"shut up!† over and over as he went towards his mother. Incidentally, upon seeing Cody, his mother said, â€Å"Would you like some snacks? â €  Cody just nodded, apparently still showing quite an angry face and mood. He got the chocolate bar and went back to watching television. Another similar scenario occurred, wherein he was irritated by the call of his mother even though she just offered him some juice. Observer Response In the context of classical conditioning (CC), a primary or unconditioned stimuli (US) and the secondary or conditioned stimuli (CS) are both defined as vital parts of the learning process.In relation to these, the conditional response (CR) and unconditional response (UR) are of course also present. The primary or unconditioned stimulus is the events of scolding of his mother. The unconditional response, as a result, is the hostility and anger that Cody expresses during these scolding events. Due to the fact that such events occur at quite an often interval, Cody was observed to exhibit the same reactions towards his mother that he expresses during scolding events, even if such events are not yet occurring.For instance, hostility and anger are exhibited even at times when Cody simply hears the voice of his mother. Thus, the secondary or conditioned stimulus is the voice of his mother. Although definitely related to the events wherein he is reprimanded, it does not necessarily mean that each time his mother calls him, he would get yelled at. This is well understood during the events wherein even though his mother did not reprimand him, upon hearing her voice, Cody entered quite an aggressive state. It is also worthy to note that even though Cody accepted both offers of refreshments, he never shifted to a more pleasant outlook.The presence of a consistent expression of irritation upon hearing his mother’s voice regardless of reason has become a conditional response in this case. Since the response, which involves signs of anger and related emotions, is exhibited regardless of the unconditional stimuli, which are basically the scolding events, it can then be inferred tha t CC occurred. Also, it is important to keep in mind that the neutral stimulus, his mother’s voice, has completely become the CS, which further proves the presence of CC.Opinion CC, otherwise known as Pavlovian conditioning, is considered to be one of the pioneer concepts of learning. Currently however, it has definitely lost much of its appeal upon the conceptualization of operant conditioning, which serves a more common role and purpose in society as it is seen to be more applicable in general. Usually viewed for its applications on animals, CC was actually developed from experiments using a dog; thus, the way of thinking regarding CC is rather understandable.The real reason as to why it is considered more for training animals is that animals commonly have a noncomplex method of thinking. This suggests that due to the complex ability and capability of human reasoning, CC is not that effective. Even with the points stated, it is still undeniable that humans are capable of be ing affected with CC. As with the observed trend in the emotional state of Cody, by simply hearing the voice of his mother, it seems that CC occurs at more common scenarios than usually thought.Although there is a possibility for Cody to think about the fact that hearing his mothers voice does not always result in negative scenarios, his frequent exposure to such seems to have caused him to react to it in a fixed manner. Therefore, even though mainly associated with zoological applications as stated, the CC theory still holds true even for humans for certain cases and is probably manifested through various emotional responses in more common ways than usually considered.

Tuesday, October 22, 2019

Is Dentistry the Field for You

Is Dentistry the Field for You The career experts at CareerIgniter have a round-up of everything you need to know! Firstly, what is it?  Dentistry is a medical subspecialty that encompasses oral health. Oral health consists of the study, diagnosis, treatment, and prevention of decay and diseases of the oral cavity, and adjacent tissues and structures of the jaw and face.There are nine specialties within dentistry (median salaries in parentheses):General Dentistry ($149,310)Dental Public HealthEndodonticsOral and Maxillofacial PathologyOral and Maxillofacial Surgery ($187,200)Orthodontics and Dentofacial Orthopedics ($187,200)Pediatric Dentistry (Pedodontics)PeriodonticsProsthodontics ($169, 130)Dentists need to have an interest in oral health, excellent patient socialization skills, and a tolerance for the up-close-and-personal nature of exams and performing dental work. Other skills include:Good manual dexterityPhysical staminaKnowledgeable in fieldExcellent communication skillsProblem solving abilitiesPatience ReassuringDisciplined in using clinical approachGreat attention to detailConfidenceDentists work in multiple settings, but most join group practices or work with public health organizations. According to CareerIgniter, 92% of dentists work in private practice. It’s a robust, growing field because the need for dental health and preventative care will only grow with the aging Baby Boomer populations.How to become a dentistThe process takes from 7-8 years; expenses can range from $15K – $60K a year depending on the institution you select for the undergraduate and medical degrees.1. Complete a bachelor’s degree program 2. Pass the Dental Admission Test (DAT) 3. Earn a dental degree (Doctor of Dental Surgery, DDS, or Doctor of Dental Medicine, DDM) from an accredited organization. Studies during this time include laboratory and classroom work in health and dental science. Courses will most likely include oral pathology, periodontics, dental anesthesia, orthodontics, radiology, and pharmacology. The last two years of a program typically focus on clinical work, diagnosing and treating patients under the supervision of a dental instructor. 4. Obtain a license to practice (by passing National Board Dental Exams) 5. Practice or pursue a specialtySo if you like teeth, other human beings, and are passionate about preventative medical care- dentistry just might be the ideal career for you!How To Become A DentistRead More at www.careerigniter.com

Monday, October 21, 2019

Youth Unemployment in the UK

Youth Unemployment in the UK Unemployment is a macro-economic situation whereby people are ready to work at the current wage rate but because of the prevailing factors of production are not in a position to get placement.Advertising We will write a custom essay sample on Youth Unemployment in the UK specifically for you for only $16.05 $11/page Learn More International Labour Organization defines unemployed people as those who are aged over 16 years and are willing to work and have actively sought employment during the previous four weeks and do not have any paid job. There are various types of unemployment namely: Cyclical unemployment, Frictional unemployment, Structural unemployment, Seasonal unemployment, Voluntary unemployment and under employment (Seymour 2005). Cyclical Unemployment is a type of unemployment, which occurs because of decline in Gross Domestic Product (GDP) especially during periods of contraction/recession or any period when the economy fails to operate at its pot ential. It is controllable thus receives a lot of attention from macro-economic policy analysts. Additionally, it is characterised by temporary suspension without pay due to reduced demand of goods or services they produce and has to last for a period of seven consecutive days (Seymour 2005). Frictional Unemployment is unemployment resulting from people leaving jobs that they do not like and are searching for new employment or people whom either entering or re-entering the labour force to search for a job. Time lapses between separation and discovery of new job. Structural Unemployment represents unemployment caused by permanent shifts in the pattern of demand for goods or services or changes in technology. This requires the employees to undergo training or move to other locations to find new jobs (Seymour 2005). Seasonal Unemployment is a type of unemployment, which is caused by seasonal conditions affecting specific factors. For example, the agricultural sector is dependent on rai nwater. Hence, during periods of good rains there will be high economic activities creating jobs while during periods of dry season there will massive unemployment due to less economic activities. Voluntary Unemployment is unemployment by choice experienced in most of the developed countries. This happens because of the unemployment benefits given by the UK government thus encouraging most youths to look for highly paying jobs. Therefore, in the short-run most of them remain unemployed. Such decisions by most youth have led to increased level of youth unemployment in UK (UK National Statistics).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Underemployment; under normal circumstances people are supposed to work for 6-8 hours a day. Therefore, if an individual works for less than six hours then they are underemployed. This is because the talent or effort is not fully utilized. It can also occur when an individual is working in a sector where their skills are underutilized (Seymour 2005). Most of the youth in UK are either working fewer hours such as part time while others work in sectors where their skills are underutilized (BBC News). Unemployment rate measures the unemployment level. It is the proportion of economically energetic people who do not have jobs (i.e. number of people who are unemployed divided by number of those who are in paid jobs or employed, excluding those who are economically inactive from both numerator and denominators) (UK National Statistics). Statistics of Youth Unemployment in UK Economists and the government have carried out several researches over the years about the youth unemployment rate in the UK. According to Labour Force Survey (LFS), youth unemployment rate in the year 2004 rose from 12% to 15% in the year 2008 (BBC News). The number of unemployed youth between the age of sixteen and twenty five years has risen in the cur rent recession by over 4% since 2008 and then by over 5% in the year 2010. This means that the unemployment rate for people aged 16-24 years is now triple the rate for older people. The rate of unemployment for individuals over 25 years have also followed similar trajectory since 2004. Therefore, the unemployment rate for people over 25 years in 2010 was still lower than that in the early 1990 (BBC News). The Office for National Statistics (ONS) says that the unemployed youth aged 16-24 has risen more than one million, which is the highest for 15 years. The total number of people unemployed is 2.62 million, which is the highest since 1994 according to ONS. The youth have borne the effect of economic slowdown. Thus, out of the 2.62 million, 1.02 million are youth aged between 16 and 24 according to survey carried between July and September last year (HRM Guide 2012). This has led to people claiming job seekers allowance to rise by 5300 to 1.6 million last month according to ONS. The ONS says that this is the highest rate since they adopted the comparable method in 1992 despite the slight change in basis of calculation (HRM Guide 2012). The Institute for Public Policy Research statistics have shown that the unemployment rate of youth aged 18 is 18.5% for boys and 15.3% for girls (HRM Guide 2012). This is the highest rate they have ever witnessed in the UK. It is attributable to the current euro crisis. According to Lord Stevens, the official statistics of the unemployment rate of the youth hit the one million mark for the first time thus more than a fifth of people aged 16 to 24 years do not have jobs (HRM Guide 2012).Advertising We will write a custom essay sample on Youth Unemployment in the UK specifically for you for only $16.05 $11/page Learn More Causes of Youth Unemployment in the UK Financial Crisis of 2007-2010 The financial crisis that began in the United States caused by the bubble burst in the real estate industry affected s everal banks .It spread across Europe since most of the banks affected were multinationals with operations across Europe. This led to economic slowdown in the economy of UK. Thus, most of the firms scaled down there production capacity. Consequentially, employers are forced to lay off some workers or were not hiring any more employees (Ruhm 2000). The effect of such circumstances has led to the rise of rate of unemployment among the youth since they are continuously completing colleges and are unable to secure employment (HRM Guide 2012). The Cuts in the Public Sector The government has been reducing its spending over the years. The reduction in public sector spending leads to decreased demand of certain goods and services since the government is the biggest consumer in an economy. Therefore, due to the decrease in demand, the production sector has to reduce its production. Thus, some people become redundant leading to sacking. Some of the firms also stop hiring new staff or reduce the number of people employed compared to when the factors of production were being fully utilized. Therefore, the cuts in public spending have led to increased unemployment rate of the youth over the recent years (HRM Guide 2012). Immigration from European Union Since the integration of the UK in the European Union, people are free to move from one member state to another. This encouraged many people to migrate from other member states to UK in such for employment or business purposes. This has led to reduction of summer jobs that were available to university students from UK since most of the jobs go to the immigrants from other member states. Hence, such factors have led to the rise of the number of youth who are unable to secure paid jobs (UK National Statistics). Lack of Required Qualifications Researchers have link the lack of jobs by youths to their poor performance there studies such as in GCSE English and Maths. Most of the students have also not been able to proceed with t heir studies to acquire the necessary professional qualifications required in the job market thus unable to secure employment. This is attributable to laziness from the part of the students to work hard in their academics. The support groups in conjunction with the relevant government sectors have been working hard to ensure the students work towards achieving the relevant qualifications required in the job market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Influx of Goods from Euro Zone After the UK joined, the European Union this allowed non-restrictive trade between member states. Such an agreement has led to the rise of goods exported to UK therefore increasing competition. This has resulted in the decrease in the demand for UK goods thus the decrease in the productivity of UK firms. They have resulted in lying down of workers and reduction in number of people employed. Therefore, this is one of the major contributions in the rise of level of youth unemployment in the UK. Higher Taxation The taxation rate in UK is high such that the cost of production is high. This leads to decreased demand of products thus firms end up retrenching some of the redundant workers. Effects of Youth Unemployment in UK Increase in Crime The youth would need money for consumption for clothing, food or shelter and since they do not have paid job they feel frustrated and start blaming the society for their misfortunes, hence they end up resulting to crimin al activities to get money. Lord Stevens acknowledged this when he said that unemployed youth would fuel disorder in the streets since dissatisfied youth lack hope for the future. He said disorder like the one experienced last year is evidence of the disquiet of youth due to lack of employment (Poverty Site 2012). Increased Chances of Workers Experiencing Unemployment in Adulthood The continued rise in the rate of youth unemployment increases the probability of a worker experiencing unemployment in his adulthood. The result of this the rise of number of people unemployed thus leading to increase of people claiming job seekers allowance which an increase in government expenditure in terms of transfers which is not healthy for the economy (Poverty Site 2012). Loss of Productivity The youth are the most active people in the society therefore when they are not employed statistics show that this equates to 10 million pounds a day of lost productivity. This translates to a direct cost of unemployed youth of close to 5 Billion pounds annually. Such statistics are worrying since this is a lot of potential wasted. The high levels of unemployment lead to too many people being idle thus high loss of productivity in the overall economy (Poverty Site 2012). Increase in Dependency Levels The rise of levels of youth unemployment has led to high levels in dependant population since they need basic human needs but do not have any source of income. Therefore, the rise in unemployment has increased the number of people depending on the government allowances for job seekers thus increasing the government expenditure. Responses Replacement of Future Jobs Fund with Apprenticeship Scheme The labour Party government initiated the Future Jobs Fund policy. It aimed at creating jobs in the future for the youth. The Conservative –Liberal Democrat coalition government viewed this not to very effective method to address the menace of youth unemployment. It replaced it with the curre nt policy of apprenticeship scheme whereby the youths attached to organizations where they will be working under skilled workers thus they end up acquiring necessary skills. This policy will be more effective in solving the youth unemployment problem than the future jobs fund. Overhaul of Schools Career Guidance The Recruitment and Employment Confederation have proposed an overhaul of the school’s career guidance to encourage students to work hard to acquire the necessary skills for job employment. This encourages students to achieve the necessary professional qualifications necessary for employment. Such policy will lead to students being prepared to join the apprenticeship scheme thus improving the level of youth employment. Scrapping of National Minimum wage Dominic Raab called for the scrapping of National Minimum Wage for the 16-21 year olds people thus increasing the level of youth employment. The minimum national wage is a hurdle to organizations since they incur certa in expenditure thus they end up being limited on the number of employees employed. Therefore, the scrapping of the minimum wage will lead to firms employing more people thus reducing the level of unemployment (Poverty Site 2012). Entrepreneurship Encouraged The government and non-governmental organizations have been implementing programmes that instil entrepreneurship skills in people. Such programmes have led to an increase in the level of people who are self-employed. This has led to rise of people who are self-employed in the UK over the years. It has been a very effective method of addressing the problem of youth unemployment (The Guardian 2012). Reference List BBC News, Economy Tracker. Web. HRM Guide 2012, UK Unemployment: Labour Market Statistics. Web. Poverty Site 2012, Youth Adult Unemployment. Web. Ruhm, C. 2000, Are Recessions Good for Your Health. Quarterly Journal of Economics, 115(2): 617–650. Seymour E. H. 2005, The New Economics: Keynes Influence on Theory and Public Policy. London: Kessinger Publishing. The Guardian, Unemployment and Employment Statistics. Web. UK National Statistics, Guide to Unemployment. Web.

Sunday, October 20, 2019

How to work hard without being a pushover

How to work hard without being a pushover If you’re like most of us, you’re dedicated to doing your absolute best at work- day in and day out- in order to prove to yourself, your colleagues, and to anyone else who’s paying attention that you not only deserve the position you’re in but that you have every intention of moving as high up your career ladder as possible. After all, who doesn’t like a hard worker? This often means that you not only give 100% effort on all of your work tasks and responsibilities, you also make every effort to help those around you- after all, smart employees know that a rising tide lifts all boats. It never hurts to gain a little good sentiment among coworkers, who hopefully see you as a strong link on the team chain and are more than willing to return the favor when needed. However, the truth is that this sort of good-natured and well-intentioned approach to work often comes at a price, and you may have to contend with an onerous species of colleague- the sort wh o will take advantage of your hard-working nature and use it to their self-centered advantage.Does this sound familiar? After spending countless hours toiling away on a long and involved project a scheming colleague swoops in out of nowhere and takes all the credit for your hard work. Does this sort of thing happen often to you? If so, don’t feel too defeated- the truth is, hard workers are often vulnerable to this bad behavior, as unscrupulous and infinitely lazier coworkers seek to capitalize on every opportunity to take advantage of the efforts of others. But that doesn’t mean you should sit idly by and let them take advantage of you.If you’d like to figure out some effective strategies for showing the world that you’re a hard worker who will routinely go above and beyond- but who will not be taken advantage of- consider taking advantage of the following steps.Step 1- DiagnoseThe first step to making positive change, if and when you feel as if you†™re hard work is being taken advantage of, is to recognize that there’s a problem. This often means realizing that there’s a pattern of poor behavior on the part of a colleague- after all, a one-time thing where someone received a little more credit on a work project than they deserved might just be a miscommunication or harmless mistake. But if it continues to occur repeatedly, then it’s a real problem. Once you recognize that there’s an issue, you can begin to mobilize a strategy for dealing with it head on.Step 2- ConfirmThe truth is, sometimes we’re our own worst witnesses to a situation that directly involves us. Why? Because we often simply lack the distance needed to have a completely rational perspective. As a result, it’s helpful in situations like these to either get a second opinion from a trusted colleague or, if not feasible, to try our best and take a step back from the situation in an effort to objectively confirm that what we think is happening actually is. After all, the last thing you want to do is accuse a colleague of taking advantage of your hard work when it isn’t really happening (talk about awkward!).Step 3- Confront (Carefully)For most people, this is the trickiest step, and for good reason. Once you’ve diagnosed and confirmed the problem, the only way to effect positive and lasting change is to confront the situation- but be sure to proceed with caution. There is a broad spectrum of approaches you can take, depending on how pervasive the situation is, as well as your relationship with the person in question and your position and standing at work- as well as theirs. After all, how you handle this situation if it was a subordinate taking advantage of your hard work vs. your boss behaving this way will likely be vastly different.This is why proceeding with caution is so essential. If feasible, try tactfully communicating your feelings regarding the situation to the person in quest ion. Best case scenario, with minimal effort you nimbly eradicate the bad behavior. If this approach fails, then it may be time to step up your efforts, but don’t jump from a 1 to a 10 on the assertiveness scale out of frustration- try incrementally more assertive approaches (we’re NOT endorsing doing anything that will put you or your job in jeopardy here) to send a clear signal that you will not sit by and idly accept your colleague taking advantage of your hard work. It may entail talking to your boss or the other person’s boss about the situation if all else fails, or trying to avoid working directly with them whenever possible.If it’s your boss or a superior who’s taking advantage of you, then the situation is even trickier. Simply put, you’re going to have tread lightly here. If your relationship with the superior in question is strong, you may stand a good chance of fixing the problem; if this isn’t the case, weigh your options and determine the approach that makes the most sense given your situation, always erring on the side of caution.Step 4- ChangeHow you behave moving forward will send a clear indication of how much others can treat you at work. Simply put, people are far less likely to try and take advantage of a colleague who radiates strength and confidence than someone who’s more meek and reserved. Continue your hard work and eagerness to be a team player, but start sending clear signals that you’re not a person to be underestimated or mistreated. Whenever possible, try and protect your work from the involvement of others, and claim fair credit for your work when you can. Trust us, if handled properly people will start to get the message and will think twice before trying to take advantage of you- you may even garner some newfound respect from others in your work orbit.

Saturday, October 19, 2019

King Lear Essay Example | Topics and Well Written Essays - 750 words - 4

King Lear - Essay Example King Lear is a person who has many fine inclinations, however, he became a victim of wrong development. The power he possessed as a master over life and death of his citizens, the flattery and general servility strongly developed his self-conceit and vanity. All his goals were directed not at great deeds and mutual benefit, but at the satisfaction of his own desires. But with all his despotism and self-love Lear, even at the beginning of the tragedy, doesnt belong to people for whom the power and wealth are the top priorities. Most of all he wanted to be human. However, his own understanding of dignity got the perverted expression, it developed into self-adoration that reached an extreme point. The division of the kingdom between the daughters and refusal of his property, the deed that seemed reckless at first sight, had the internal logic. Lear believed that all the people loved him as a person, he wasnt able to differentiate those who really fed for it love, from those who loved only a monarch in him. He decided to give the property to his daughters, to become free of royal greatness and to take pleasure in human greatness. He was sure that without the power and property he will have the same respect and love; moreover, he wanted to have moral satisfaction being appreciated as a human. Believing in his superiority, he fondly thought that he remained the king in moral sense even if he was not a king any more. Therefore, making the division of the kingdom, he demands from daughters the expression of love to him. But, in reality, he demands not love, but obedience to his will, because he didnt get used to take into account feelings and desires of other people. Therefore, he turns out Cordelia whose answer did not satisfy him: â€Å"And yet not so; since, I am sure, my loves More richer than my tongue.† (Act 1 Scene 1), and gives all the property to two older

Friday, October 18, 2019

Does Having a Strong Defense Make you an NBA Playoff Teams Essay

Does Having a Strong Defense Make you an NBA Playoff Teams - Essay Example Data have been obtained from the website, EPSN.com (http://espn.go.com/nba/standings/_/year/2010). According to this paper, a strong defense is equated to registering lower scores against for the respective teams, while entering the NBA playoffs is measured based on the percentage of wins registered by a team. For the purposes of this research, it will be assumed that a team qualifying for the play is supposed to win at least 60% of its games. However, this assumption will only be used for the purpose of developing descriptive statistics to use in this research. The descriptive statistics in relation to the percentage of wins registered by the respective teams are provided below. Although the table provides descriptive statistics for both variables, this section will focus on the variables relating to percentage of wins registered by the respective teams. This is considered a key determinant of any team that managed to make the playoffs. See the table below for the descriptive stat istics on this matter. Descriptive statistics N Minimum Maximum Mean Std. Dev. Variance Skewness Statistic Statistic Statistic Statistic Statistic Statistic Statistic Std. ... Considering that the results used in this study came from one season, they cannot be conclusively said to represent all seasons. For this reason, a t-test is performed to evaluate the results of a larger sample at various confidence intervals. One-Sample Test (95% confidence) Test Value = 0 t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4400 .5600 From the table above, at a 95% confidence level, the average percentage of wins is expected to be within .4400 and .5600. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 90% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4502 .5498 At a 90% confidence level, it is expected that the mean will be within the range of .4502 to .5498. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 99.9% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .3927 .6073 At a 99.9% confidence level, it is expected that the mean will be located between .3927 and .6073. One-Sample Test Test Value = 0 t df Sig. (2-tailed) Mean Difference 99% Confidence Interval of the Difference Lower Upper Percentage wins by the teams 17.046 29 .000 .50000 .4191 .5809 At a 99% confidence level, it is expected that the mean will fall within .4191 and .5809 Testing hypothesis At the hypothesis stage, it was presumed that teams that made the playoffs recorded at least a winning percentage of 60% within a season. The hypotheses described below are therefore based on this assumption. These include:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H0: 40     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H1: 40   The test for this hypothesis is based on 30 teams. According to the findings, the mean

Why is it very important that this world see Jesus as Lord Essay - 1

Why is it very important that this world see Jesus as Lord - Essay Example Here, prophet Isaiah intended to warn the people of Judah against the wrath of God and makes to them a promise that eventually God will comfort his people and will make them strong again. In that context, prophet Isaiah makes many prophesies about Jesus and the coming of the Lord and Savior. It specifically needs to be mentioned here that the word ‘Immanuel’ used by prophet Isaiah to refer to Jesus means â€Å"God is with us† and hence prophet clearly prophesied that not only will Jesus come to Erath, but that Jesus is truly the Lord. Prophet Isaiah goes on to refer to the coming of Jesus as the Lord and savior of the people. Here again prophet Isaiah goes on to prophesy that Jesus is the Lord and Savior. Prophesies about Jesus being Lord is continued on in the New Testament. The Gospels many a time mention Jesus as Lord and declare Jesus to be Lord. These are the word from the Gospel of John, written by John, one of the disciples of Jesus. In this Gospel John writes about the period A.D. 26-30, when Jesus taught and performed miracles. The Gospel of John clearly shows to the people that Jesus is Lord. Believing the scriptural evidence that confirms Jesus as Lord, it is the duty of people to totally surrender to Jesus, as one surrenders before one’s Lord. Going by the fact that Jesus is Lord, it is the duty of the believers to live for Him. For instance, when around 627 B.C., when people of Judah mocked and hated prophet Jeremiah, he prophesied the mercy of God, and the restoration of the people of God, through the coming of Messiah by saying that: â€Å"The days are coming, declares the Lord when I will raise up to David a righteous Branch, a King who will reign wisely and do what is just and right in the land. In his days Judah will be saved and Israel will live in safety. This is the name by which he will be called: The LORD our Righteousness.† Yet history has stood witness to the fact that time and again people

Thursday, October 17, 2019

Business Ethics when Marketing to Children Research Paper

Business Ethics when Marketing to Children - Research Paper Example It will also examine reasons why marketers aim at children and why children are easily lured into some advertisements (Hadjiphani, et al, 2008). Smith (2010) indicates that ethics in marketing applies to diverse fields such as in advertising, pricing and promotion. Numerous analysts and marketers agree that children are marketers best friend. In the year 2007, Media Channel underlined the fact that in the United States, approximately two billion dollars was spent on promotions to children. Another disclosure from the study is that children really affect the items their parents buy. Despite all this, possible revenues that children can provide to manufacturers and their marketers, there are vital ethical matters that arise. Clay (2000) argues that advertising is an enormous, multi-million dollar project that is having a huge influence on child growth and development. The complete volume of advertising is increasing speedily and invading fresh areas of childhood like schools. The consequence is an outbreak of worldly standards among children and a narcissistic injuring of the children. Psychologists are providing information to marketers that they are using to raise profits rather than help children. Smith (2010) agrees that some businesses have become dishonorable for the use of psychologists in their advertising and promotion campaigns. Usually what such companies do is that when attempting to create a marketing strategy, they engage psychologist to advice them about approaches that they can use to manipulate children. Psychologists help marketers to generate operations that openly aim at children and those ones that effortlessly influence their options since they understand the way a childs mind work s. Akhtar (2009) asserts that Children are likely to be more susceptible to psychological enticements and strong images since their awareness about products, the media, and selling

Death and Resurrection in Art Essay Example | Topics and Well Written Essays - 750 words

Death and Resurrection in Art - Essay Example The essay will also describe the Édouard Manet’s, The Dead Christ with Angels, and howit was installed in the Metropolitan Museum. The Metropolitan Museum of Art located in New York is agiant, three-dimension archive,and the largest art museum in the United States, whichwas founded on April 13, 1870 for the purpose to collect, preserve, exhibit, study and stimulate appreciation for, to develop and encourage the study of fine arts, and advance the knowledge of works of art that represent generally the broadest spectrum of human achievements. On the other hand,the Frick museum was founded by Henry Clay Flick which is a small museum, and often referred to as Frick collection since the activity of accumulating and the totality of the objects and assembled. The museum’s Collections of the art turn out to rely on the contributions of passionate individual collectors. Both the museums were founded for the purpose of encouraging and developing the study of fine arts and are open for the public, and situated in the United States.(Walter 3) Viewing art in Frick Museum is fascinating since it serves as a monument to an individual founder and memorizes the founder’s personal taste of art.The collection displays the beliefs, choices and values of an era.They sort to retain control over their creations. The museum allows an exceptional visual understanding of a crucial aspect of the history of art. (Walter 3)The disadvantage in viewing art from Metropolitan museum is that the art, themuseum can get overly.

Wednesday, October 16, 2019

Business Ethics when Marketing to Children Research Paper

Business Ethics when Marketing to Children - Research Paper Example It will also examine reasons why marketers aim at children and why children are easily lured into some advertisements (Hadjiphani, et al, 2008). Smith (2010) indicates that ethics in marketing applies to diverse fields such as in advertising, pricing and promotion. Numerous analysts and marketers agree that children are marketers best friend. In the year 2007, Media Channel underlined the fact that in the United States, approximately two billion dollars was spent on promotions to children. Another disclosure from the study is that children really affect the items their parents buy. Despite all this, possible revenues that children can provide to manufacturers and their marketers, there are vital ethical matters that arise. Clay (2000) argues that advertising is an enormous, multi-million dollar project that is having a huge influence on child growth and development. The complete volume of advertising is increasing speedily and invading fresh areas of childhood like schools. The consequence is an outbreak of worldly standards among children and a narcissistic injuring of the children. Psychologists are providing information to marketers that they are using to raise profits rather than help children. Smith (2010) agrees that some businesses have become dishonorable for the use of psychologists in their advertising and promotion campaigns. Usually what such companies do is that when attempting to create a marketing strategy, they engage psychologist to advice them about approaches that they can use to manipulate children. Psychologists help marketers to generate operations that openly aim at children and those ones that effortlessly influence their options since they understand the way a childs mind work s. Akhtar (2009) asserts that Children are likely to be more susceptible to psychological enticements and strong images since their awareness about products, the media, and selling

Tuesday, October 15, 2019

The Case of Egyptian Metal Industries (Metalco) Study

The of Egyptian Metal Industries (Metalco) - Case Study Example By employing the traditional costing method, Metalco uses only â€Å"direct labor-hours† (Information Resources Management Information, 2013, p.1432) which shows very little relationship with the accumulation of the â€Å"factory overhead costs† (Information Resources Management Information, 2013, p.1432). This results in distortion of product price and also decreases the inducements for the managers in their way of managing the product costs. It has been found that both the methods are providing different results because the volume-based method of costing uses only cost of direct labor and the method of activity-based costing (ABC) make use of various cost drivers for each activity. There is difference in the way of computing per unit cost of factory overhead under both the methods. The method of traditional costing takes only â€Å"direct labor-hours† (See Appendix 1), while ABC method activity cost driver into consideration to compute the unit overhead cost (S ee Appendix 2). The result from the traditional method shows that product COM is more profitable as compared to RES (See Appendix 3). Whereas, the result form the ABC method reflects that product RES is more profitable then COM (See Appendix 4). Therefore, it has been observed that traditional method does not provide accurate result, whereas, ABC method gives more specific result. It has been analyzed that traditional method of costing does not provide accurate result because it does not utilize activity cost drivers for analyzing the per unit overhead cost. The result which has been obtained from both the methods are different form one another. Traditional method shows that product COM is better than RES, while the ABC method provides opposite result. Metalco shifted its preference from traditional method to ABC method because it gives more accurate analysis of the product cost. The ABC method determines each activity related to producing the item as